Superbowl Commercials Ratings

Here are my top Superbowl commercial ratings:

The FedEx caveman - 5 points
The Budwiser "magic fridge" - 5 points
The Budwiser young clydesdale - 5 points
ESPN cell phone (long version) - 5 points
Full Throttle power drink commercial - 4 points (Pre-game show)
Gillette Fusion - 3 points (but -50 for getting ridiculous about the #of blades on a razor - how long before its a 12 blades?)
Most movie trailers - 0 with an honorable mention to Pirates of the Caribbean (or maybe to Johnny Depp)
Most tv show trailers - 0 with an honorable mention to Desperate Housewives (and I don't even watch the show)
Go Daddy - 1 point (though their banned commercial was better, it was definitely too hot for the mixed superbowl crowd)

I have my own rating system for Superbowl commercials that works as follows:

1 point if I remember the commercial the next day. This is important if the advertiser expects me to tell my friends about it and to get a buzz going about their product.

2 points if I remember the advertised product. It's not a good thing if I confuse which beer company sponsored which commercial or if I don't remember the product at all. If I don't remember the product, how am I going to buy it? Note... if I remember the ad when I see the product, that's worth a half of credit.

2 points if I liked the commercial and felt they made good use of their money. In a past superbowl, I remember one commercial where the ad was for a beauty site, but the URL was so long, I'd forgotten the name of the product, the name of the site, and how to get there before the commercial even faded. I no longer remember the actual commercial at this point, just that I would have gone to their site had I been able to remember it. I wonder if they are even still in business. (Note to self - keep URLs short and to the point.)

After writing this, I looked up a listing of the commercials and the following would have been higher ranking if I hadn't forgotten them by the next morning:

Going to Disney World - 4 points (Hurray! for bringing back a classic, but where was the Seattle side? Was Disney psychic?)
Pepsi Brown and Bubbly - 4 points
Escalade's fashion show (long version) - 4 points (were those real celebs or look-alikes? I liked trying to guess them.)
Touch football - 4 points
CareerBuilder.com monkeys and jackasses - 4 points
I Hid Bud Lite - 4 points
Bud Lite Fixing the Roof - 4 points
H3 Monsters - 4 points
Burger King Whopperetts - 3 points (Definitely memorable, but just kind of weird.)
The Ford and Kermit hybrid - 3 points (Somehow he didn't really sound like Kermit - but I did remember the car!)
Advil Spok - 3 points (Great use of Spok - tell me again, why does he need Advil?)
Sierra Mist - 3 points
The Dove foundation for self esteem - 3 points
The pebble phone - 2 points (It was a very visual commercial... I have no idea which phone company...)
Budwiser Horse football streaker - 2 points (I like the zebra ref better)
Sprint phone with crime deterrent - 2 points (it gave me a laugh but I didn't remember the product - I had to look it up.)
Sharpie retractable pirate mascot - 2 points
Mastercard and McGuyver - 1 point (but I think this one has staying power - almost everyone likes McGuyver.)
Nationwide Fabio - 1 point (I loved the Fabio idea - but remember it as a shampoo commercial)
Don't Judge Too Quickly - 1 point (I didn't get the connection.)
Pepsi Stunt double - 1 point (competition bashing seems to be in season)
Budwiser stadium flip cards - 2 points (because it was not real)
Emerald Nuts - 2 points for making a commercial so dumb, everyone will remember it
manta ray commercial - 1 point (was this for a car?)

You can view a lot of these at the URL below, which is kind of fun. I've also heard rumored there will be a tv special with them and NFL.com will be offering them as a download promotion. AOL is also showing them.

http://superbowl.break.com/superbowl/superbowl.html

The thing that I like about the Superbowl and the expensive commercials is that it gave my family a few hours of fun together. We can all use a little more of that.